This project in collaboration with Ferrero (Pocket Coffee) consisted of the creation of a 10-second 3D video with a strong visual impact, designed to be presented on the screens in Callao. The main objective was to generate a "WOW" effect that would capture the public's attention, highlighting the product as the perfect solution for a moment of energy, and reinforcing the invitation to the brand's pop-up store.
The video follows a clear structure:
Need state: presents a situation where the need to recharge energy arises.
The product as a solution: Pocket Coffee is positioned as the ideal answer, highlighting its taste and practicality with dynamic and attractive animations.
Invitation to the pop-up store: It closes with a visual call that invites the viewer to live the experience in a physical environment, enhancing the interaction with the brand.
This project in collaboration with Ferrero (Pocket Coffee) consisted of the creation of a 10-second 3D video with a strong visual impact, designed to be presented on the screens in Callao. The main objective was to generate a "WOW" effect that would capture the public's attention, highlighting the product as the perfect solution for a moment of energy, and reinforcing the invitation to the brand's pop-up store.
The video follows a clear structure:
Need state: presents a situation where the need to recharge energy arises.
The product as a solution: Pocket Coffee is positioned as the ideal answer, highlighting its taste and practicality with dynamic and attractive animations.
Invitation to the pop-up store: It closes with a visual call that invites the viewer to live the experience in a physical environment, enhancing the interaction with the brand.
This project in collaboration with Ferrero (Pocket Coffee) consisted of the creation of a 10-second 3D video with a strong visual impact, designed to be presented on the screens in Callao. The main objective was to generate a "WOW" effect that would capture the public's attention, highlighting the product as the perfect solution for a moment of energy, and reinforcing the invitation to the brand's pop-up store.
The video follows a clear structure:
Need state: presents a situation where the need to recharge energy arises.
The product as a solution: Pocket Coffee is positioned as the ideal answer, highlighting its taste and practicality with dynamic and attractive animations.
Invitation to the pop-up store: It closes with a visual call that invites the viewer to live the experience in a physical environment, enhancing the interaction with the brand.
